To coincide with the launch of Fox's latest blockbuster movie X-Men Origins: Wolverine, Fox will run homepage takeover masthead ads across YouTube homepages in 11 different countries - UK, France, Italy, Germany, Spain, Netherlands, Sweden, Australia, Russia, Ireland and Brazil - this Saturday.
The deal is the biggest YouTube deal for the EMEA region by cost and geographical reach for a campaign running on a single day. The ads were developed by Fox's digital creative agency Isobar.
As part of the YouTube deal, Fox and Google will also conduct joint research into the effectiveness of the homepage ads in raising brand awareness, creating intent to see the movie, generating traffic to the movie website and creating a positive buzz about the movie.
Good news for Wolverine fans around the world! Enjoy!
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